
In logistics and supply chain operations, a common misconception is that a Track & Trace system can replace a Warehouse Management System (WMS). Both deal with products and data, which can make them seem similar, but their purposes are fundamentally different. Understanding this distinction is crucial for running an efficient and compliant operation.

Recent infant formula recalls across Europe have understandably drawn public attention. Whenever products intended for infants are involved, caution is essential and regulatory scrutiny is expected. Investigations are ongoing, and it’s important not to jump to conclusions or single out individual companies.

The "track and trace" market is moving fast. Every year, more industries and countries require technology-driven transparency to ensure a safer global food supply. While FSMA Rule 204 was originally set to go live this month (January 20, 2026), the deadline has officially been postponed to July 20, 2028.

The European landscape of production is undergoing its most significant transformation in decades. The EU Digital Product Passport (DPP) initiative is no longer a distant concept—it is the new reality of transparency. While many see it as a regulatory hurdle, we see it as the natural evolution of a journey we began over 20 years ago.

Developing complex solutions requires time, skill, and dedication. Scaling these systems and adapting them to address diverse challenges demands deep expertise and a thorough understanding of both processes and the problems being solved.
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In 2024, Market Research Media reported the estimated value of the counterfeit market to be worth over USD one trillion annually – endangering public health, and costing companies millions of dollars. As governments and economic unions increasingly advocate for a more transparent market, the question arises: what does FractureCode Corporation offer?

The European Union Intellectual Property Office (EUIPO) has launched its “What’s on Your Table?” campaign to expose a hidden but growing threat: counterfeit food and beverages infiltrating Europe’s markets. At stake is not only the integrity of our favorite products, but also consumer health, public trust, and billions in economic losses.

The latest OECD report, Mapping Global Trade in Fakes 2025, reveals an alarming reality: counterfeit goods made up as much as 3.3% of global trade in 2023—equivalent to nearly USD 340 billion. Some of the most affected industries include: