What’s Really on Your Table? The Rising Need for Product Authentication

At FractureCode, we’ve spent over 20 years helping companies worldwide defend their supply chains with reliable, future-proof systems for product traceability and authentication. Our vision—to make every product fully traceable—is no longer just a goal. It's a necessity.

Why it matters

The numbers paint a sobering picture. According to EUIPO:

• €2.015 billion in sales are lost annually across the EU due to counterfeit wines and spirits.
• Countries like Spain (€380M), France (€316M), and Italy (€302M) are among the hardest hit.
• 5,316 jobs are lost every year in the sector due to counterfeiting.
• In 2024 alone, Operation OPSON seized €91 million worth of fake food and beverages—including 22,000 tonnes of food and 850,000 litres of alcohol.

Beyond the economics, health risks are profound. Fake products have been found to contain methanol, mercury, insecticides, and other toxic substances. These aren’t just “cheap knock-offs”—they’re potentially deadly.

A modern solution to a modern threat

As counterfeiters become more sophisticated—especially via e-commerce—it’s no longer enough to rely on traditional labeling or packaging. Consumers are advised to check for holograms, QR codes, and geographical indications (GIs) such as PDO, PGI, and TSG. But the effectiveness of these measures depends on the strength of the underlying traceability system.

That’s where FractureCode comes in. We partner with governments, manufacturers, and distributors to implement secure digital identities for every product, allowing real-time verification throughout the supply chain. Whether it's a bottle of premium olive oil or a carton of juice, our technology ensures that consumers and authorities alike can verify authenticity instantly.

Building trust, one product at a time

Authenticity is more than a business issue—it's a consumer right. And in a market flooded with uncertainty, traceability is the new trustmark. Our commitment is clear: to ensure that what’s on your table is safe, genuine, and exactly what it claims to be.

As the EUIPO campaign reminds us, raising awareness is critical—but action is essential. With robust authentication and traceability tools, we can protect public health, support honest producers, and restore confidence in the products we consume every day.