For over twenty years, FractureCode Corporation has thrived on a passion for excellence. With over 500 lines installed and countless successful projects, our work speaks for itself.
As we grow and expand our presence across four countries and multiple industries, the need for a unified and engaging visual identity has become essential.
This rebranding journey is not just about a new look; it's about connecting our storied past with an exciting future. Here's a glimpse of the fresh, playful, and recognizable visual identity we are proudly unveiling.
Fresh Logo for a New Era
Our journey begins with our logo. The iconic FC letters inside a square have always represented us well. However, for better clarity and contrast on web and mobile platforms, we've made some thoughtful tweaks. The new design ensures that our logo stands out, making an impactful first impression wherever it appears.
Vibrant Color Palette for a Bold Future
Our color palette has undergone a significant transformation. We’ve introduced two primary background colors: Deep Forest and Eggshell White. Alongside these, we have expanded our palette with 12 new hues—six canvas and six accent colors—adding a vibrant and playful touch to our visual presentation. These colors will help us create a distinctive and memorable brand identity.
Introducing the F-Bar: Our Signature Element
One of the most exciting additions to our visual toolkit is the F-bar. This innovative element, derived from the upper line of the F in our logo, will become a signature feature in our branding. By combining the canvas and accent colors, the F-bar will offer endless possibilities for creating a cohesive and recognizable brand presence across all our communications.
Visual Storytelling: Capturing Our Journey
The final piece of our rebranding puzzle is our imagery. We aim to visually narrate the story of product traceability—from production lines to consumers. Our new image library includes visuals of roads, rivers, bridges, and other elements symbolizing the product lifecycle. Paired with images of people and factory life, these visuals will help you easily associate FractureCode with innovation and reliability in the track and trace industry.
Explore Our New Website
All these elements come together on our newly designed website. Here, you can explore our products and services, meet our leadership and experts, and discover why FractureCode is your ideal partner for track and trace transformation. We invite you to explore, engage, and share your thoughts on our new visual identity. Let’s connect and continue our journey towards making every product fully traceable.
Follow Us on LinkedIn
Stay connected with us on LinkedIn, where we regularly post news and updates on consumer safety, track and trace innovations, and the ongoing fight against counterfeit products. Our vision is to live in a safer world where every product is traceable and by pointing out the stories we want to show the real dangers of illicit trade.
Welcome to the new era of FractureCode Corporation—same passion, now with a fresh look!
