FractureCode appointment confirms global ambition

Leading track and trace solutions provider FractureCode Corporation has appointed Don Hodapp as Sales Manager – North America, in order to spearhead the company’s development of this important market, as it looks to take its innovative technology global.

 

Don has extensive experience in the IT and packaging industries, most recently working as a Business Development Manager for MeadWestvaco.  He will be based at the Richmond, Virginia facility of Payne, FractureCode’s sister company.

 

Don will have responsibility for developing the sales strategy for the introduction of FractureCode to the North American market. The company believes that FractureCode could be of significant benefit for a number of market applications, especially branded products that are prone to counterfeiting such as pharmaceuticals, alcohol and tobacco.

 

FractureCode’s patented technology enables companies to manage their supply chains more efficiently and provide a further deterrent to counterfeiting.  The FractureCode itself is a unique computer-generated pattern that, guarantees identification at the level of the individual item.  Other market applications include tax stamps, currency, identity documents, passports and visas.

 

”Investment in strong, capable personnel is vital in order to make FractureCode the success it deserves to be,” comments Jacob Götzsche, Managing Director of FractureCode Corporation.  ”We are confident that Don will be a valuable addition to our commercial team.”